360° CUBE Pitch

Next week is our submission and presentation. So we have to complete everything and prepare for next week presentation. After 11 weeks of discussion, we are finally done and show our final result in 360° CUBE Pitch.

Below are the photos of our 360° CUBE Pitch design.

Financial Milestone

Business Model

Social Problem

Marketing and Sales

Key Partners

Mission and Vision

Competitive Analysis Grid For Element Bars

below is our Competitive Analysis Grid For Element Bars. We done it around 45minutes.

Move some of the points from the three posters to our business

Since last week our group already finish the three posters, so today practical class we show Mr Stephen Ong our three posters to let him check and correct our points. 

Below are the photos when our lecturer, Mr Stephen Ong checking the three posters.

After checking, Mr Stephen Ong command us to move some points from the three posters to our business model.

Below is the photo after we move some points from the three posters to our business model.

Assessing Industry Attractiveness, Porter's Five Competitive Forces Model and The 6 Ps of Marketing for New Ventures.

Today tutorial class we have to do three different posters which are Assessing Industry Attractiveness, Porter's Five Competitive Forces Model and The 6 Ps of Marketing for New Ventures.

Our group member Guan Yu is drawing the Porter's Five Competitive Forces Model

very concentrate on drawing... 

The 6 Ps of Marketing for New Ventures.

Porter's Five Competitive Forces Model

Assessing Industry Attractiveness

After we done the three posters, Mr Stephen Ong start explaining each poster. By the time Mr Stephen Ong explaining, we start discussing and write down the point on sticky note.

Dicuss and write down the points.

online research... dicuss... write down the points...

Mr Stephen Ong is explaining the three posters.

Our group member Jia Seng is write down the points.

Very concentrate... 

Below are the posters we done.

Porter's Five Competitive Forces Model(finish)

The 6 Ps of Marketing for New Ventures.

Assessing Industry Attractiveness(finish)

Online questionnaire on Social Network (Facebook)

Our group have create a group to do online questionnaire on Social Network(Facebook). Here is the link : https://www.facebook.com/ChopperTravels

Below are the questions we do online questionnaire on Social Network(Facebook).

1) Do you feel stress? If yes, what make you stress?
    [] Lack time off
    [] Financial
    [] Communication
    [] Over-time work
    [] Others

2) Have you did any destress activities before?
    [] Gaming
    [] Chit Chat
    [] Jogging
    [] Massage
    [] Spa
    [] Others

3) How did you find out such backpacking trips?
    [] Friends
    [] Internet
    [] Brochure
    [] Newspaper
    [] Agent
    [] Other

4) Which issue influence you to join backpacking trip?
    [] Price
    [] Location
    [] Duration
    [] Others

5) What kind of activities you aspect in the group backpacking trip?
    [] Camping
    [] Group cycling
    [] Sharing talk
    [] Mountain hike
    [] Fishing
    [] Others

6) How much you expect to pay for a backpacking trip?
    [] RM500
    [] RM300
    [] RM200
    [] RM400

7) Where you expect to go for backpacking trip?
    [] Langkawi
    [] Kuala Selangor
    [] Other country

Marketing research question.

Today tutorial class we have to do the survey and research on the group of customers in value proposition and customer segment. Since last week our idea on value proposition is ban because we lack of our target audience acknowledge, so this week we have to redo before going to research question. At the end, our value proposition have backpacking, destress campaign.

Now we start categorize the value proposition into the chart about the ability to provide unique product service to customer. At the end, we are doing backpacking.

Next, we have to come out with 5 questions about the backpacking. The 5 questions are able to help us moving to next step.

writing the 5 questions.

consulting....

explain and correct the 5 questions.

questions after mark by Mr Stephen Ong.(before write in mahjong paper)

question after write in mahjong paper.

Ability to provide unique product service to a customer.

Before the lecture class end, we have given order to draw out the a chart about the ability to provide unique product service to a customer.

the chart about the ability to provide unique product service.

Since last week we haven't finish the value proposition and customer relationship, so today we can't categorize the value proposition into this chart.

Value proposition and customer replationship

Today lesson was teach about value proposition and customer relationship. We has been required to figure out 5 characteristic of our product/services in value proposition part. After we done this part, we asking sir to help us take a look on it was it can be use? Sadly, our idea was ban because we lack of our target audience acknowledge. Sir suggest we go do some research for our target audience only redo this part. So, our team are going to this research in this weekend.

The 5 characteristic of product/services in value proposition part.

Sir is checking about our 5 characteristic of product/services.

Sir ban our idea because we lack of audience acknowledge. 

Franchising

           Today lecture is talking about our individual assignment which is Franchises. During the lecture, Mr Stephen Ong has shown us a video about a talk of a franchise company. He also share with us about the history of McDonald and how McDonald success their franchises. After that, we have given order to create 5 question based on each checklist. The 4 checklist were profit, people, process, and product.

Below are the questions we create.

The question we create(before)

Mr Stephen Ong is checking our question.

The question we create(after)

Business Model - customer segment

           On tuesday lecture class, we already draw out the Osterwalder's Business Model and go through of what is business model. So today tutorial class we are going to understand and learn about the Customer Segment - the first building blocks of Business Model Canvas (Osterwalder's Business Model).

draw the Osterwalder's Business Model during lecture.

Osterwalder's business model.

         Today tutorial class started with a interesting activities, which is how to identify the right customer. If a company didn't identify the right customer, they will lose money in their business. 

Test 1 - King
He have to touch and identify who are they.

big reaction after he touched wen gui's leg.

he is touching Bee's hair.

Test 2 - Tan Ai Chin, Tan Sok Ying, Tan Hui Ling.

They have to touch and identify who is the right people.

They are touching Loh Mai Kai's body.

thinking and guess who is the right person.

        After that, we have to state out 30 descriptions of the customer that we targeted. based on the result of the Maslow's hierarchy of needs we done on last tutorial class, the highest amount is physiological. Therefore, we have to state out all the descriptions of the customer based on physiological.

30 descriptions of customer.

           After that, Mr Stephen Ong helping us to arrange the 30 descriptions of customer. 

Mr Stephen Ong helping us to arrange.

Explain about our mistake.

After arrange.

Maslow's hierarchy of needs, and entrepreneurship potencial.

          After we finish list out 100 solutions for the healthcare problems. we move into next stage, which is categorize the problems and solutions into Maslow's hierarchy. Before that, we have a short lecture about Maslow’s hierarchy of needs and entrepreneurship potencial. There are total 8 levels in Maslow’s hierarchy, which are self-transcendence (1)  self-actualization (2)  aesthetic (3), cognitive (4), self-esteem (5), belongingess (6), safety & security (7), physiological (8) .

Slide from Mr Stephen Ong

           After the short lecture, we start categorize the problems into Maslow's hierarchy of needs.

healthcare problems after categorize.

After categorize the problems, we continue categorize the solutions into Maslow's hierarchy of needs.

solutions after categorize.

At the end, the highest amount in this hierarchy is 24 which is physiological.

List out 100 solutions for all the healthcare problems.

           On our first tutorial class, we already list out 100 problems in our dairy life. The highest problem is healthcare. Since last week Friday is public holiday, so we have to list out 100 solutions for the healthcare problems on today tutorial class. Time limit is around 20 minutes. We separated the solutions into two part, one is product another is services. 

start writing the solutions.

think! and write!

             At the end, the product part we categorize into 5 categories. For the services part, we categorize into 8 categories. The highest amount of the solution for the product part is 13. Beside that, the highest amount of the solution for the services part is 13.

the solutions for healthcare problems(after categorize)