Our group have create a group to do online questionnaire on Social Network(Facebook). Here is the link : https://www.facebook.com/ChopperTravels
Below are the questions we do online questionnaire on Social Network(Facebook).
1) Do you feel stress? If yes, what make you stress?
[] Lack time off
[] Financial
[] Communication
[] Over-time work
[] Others
2) Have you did any destress activities before?
[] Gaming
[] Chit Chat
[] Jogging
[] Massage
[] Spa
[] Others
3) How did you find out such backpacking trips?
[] Friends
[] Internet
[] Brochure
[] Newspaper
[] Agent
[] Other
4) Which issue influence you to join backpacking trip?
[] Price
[] Location
[] Duration
[] Others
5) What kind of activities you aspect in the group backpacking trip?
[] Camping
[] Group cycling
[] Sharing talk
[] Mountain hike
[] Fishing
[] Others
6) How much you expect to pay for a backpacking trip?
[] RM500
[] RM300
[] RM200
[] RM400
7) Where you expect to go for backpacking trip?
[] Langkawi
[] Kuala Selangor
[] Other country
Saturday, June 29, 2013
Friday, June 21, 2013
Marketing research question.
Today tutorial class we have to do the survey and research on the group of customers in value proposition and customer segment. Since last week our idea on value proposition is ban because we lack of our target audience acknowledge, so this week we have to redo before going to research question. At the end, our value proposition have backpacking, destress campaign.
Now we start categorize the value proposition into the chart about the ability to provide unique product service to customer. At the end, we are doing backpacking.
Next, we have to come out with 5 questions about the backpacking. The 5 questions are able to help us moving to next step.
| writing the 5 questions. |
| consulting.... |
| explain and correct the 5 questions. |
| questions after mark by Mr Stephen Ong.(before write in mahjong paper) |
| question after write in mahjong paper. |
Monday, June 17, 2013
Ability to provide unique product service to a customer.
Before the lecture class end, we have given order to draw out the a chart about the ability to provide unique product service to a customer.
Saturday, June 15, 2013
Value proposition and customer replationship
Today lesson was teach about value proposition
and customer relationship. We has been required to figure out 5 characteristic
of our product/services in value proposition part. After we done this part, we
asking sir to help us take a look on it was it can be use? Sadly, our idea was
ban because we lack of our target audience acknowledge. Sir suggest we go do
some research for our target audience only redo this part. So, our team are
going to this research in this weekend.
| The 5 characteristic of product/services in value proposition part. |
| Sir is checking about our 5 characteristic of product/services. |
| Sir ban our idea because we lack of audience acknowledge. |
Tuesday, June 11, 2013
Franchising
Today lecture is talking about our individual assignment which is Franchises. During the lecture, Mr Stephen Ong has shown us a video about a talk of a franchise company. He also share with us about the history of McDonald and how McDonald success their franchises. After that, we have given order to create 5 question based on each checklist. The 4 checklist were profit, people, process, and product.
| The question we create(before) |
| Mr Stephen Ong is checking our question. |
| The question we create(after) |
Friday, June 7, 2013
Business Model - customer segment
On tuesday lecture class, we already draw out the Osterwalder's Business Model and go through of what is business model. So today tutorial class we are going to understand and learn about the Customer Segment - the first building blocks of Business Model Canvas (Osterwalder's Business Model).
| draw the Osterwalder's Business Model during lecture. |
| Osterwalder's business model. |
Today tutorial class started with a interesting activities, which is how to identify the right customer. If a company didn't identify the right customer, they will lose money in their business.
Test 1 - King
He have to touch and identify who are they.
| big reaction after he touched wen gui's leg. |
| he is touching Bee's hair. |
Test 2 - Tan Ai Chin, Tan Sok Ying, Tan Hui Ling.
They have to touch and identify who is the right people.
| They are touching Loh Mai Kai's body. |
| thinking and guess who is the right person. |
After that, we have to state out 30 descriptions of the customer that we targeted. based on the result of the Maslow's hierarchy of needs we done on last tutorial class, the highest amount is physiological. Therefore, we have to state out all the descriptions of the customer based on physiological.
| 30 descriptions of customer. |
After that, Mr Stephen Ong helping us to arrange the 30 descriptions of customer.
| After arrange. |
Saturday, June 1, 2013
Maslow's hierarchy of needs, and entrepreneurship potencial.
After we finish list out 100 solutions for the healthcare
problems. we move into next stage, which is categorize the problems and solutions into
Maslow's hierarchy. Before that, we have a short
lecture about Maslow’s hierarchy of needs and entrepreneurship potencial. There are total 8 levels in Maslow’s hierarchy, which
are self-transcendence (1) self-actualization (2) aesthetic (3), cognitive (4), self-esteem (5), belongingess (6), safety & security (7), physiological (8) .
Slide from Mr Stephen Ong
After the short lecture, we start categorize the problems into Maslow's hierarchy of needs.
| healthcare problems after categorize. |
After categorize the problems, we continue categorize the solutions into Maslow's hierarchy of needs.
| solutions after categorize. |
At the end, the highest amount in this hierarchy is 24 which is physiological.
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